AUTHOR · EDUCATOR · BROKER
I help people through
the transitions that matter most.
In business. In life. And in between.
· 4 BOOKS PUBLISHED · 20+ E-BOOKS · BROKER IN 4 STATES · 25+ YEARS CONSULTING
ABOUT
I've spent my whole career navigating transitions — my own and other people's.
I started at Ralph Lauren's PR firm at 21. By 25, I was running the P&G Pert Plus brand at Leo Burnett in Chicago. At 28, I became the youngest VP in the history of The Martin Agency. At 30, I founded one of the fastest-growing advertising agencies in the country. At 39, I sold it — and started over.
Since then I've taught at two universities, opened a four-state real estate brokerage, written six books (with four more on the way), published over 20 ebooks, and built a consulting practice for founders who are successful on paper but drowning in reality.
Every chapter taught me the same thing: transitions aren't the interruption — they're the whole story.
EDUCATION
MS Integrated Marketing, Northwestern
PREVIOUS
VP, Martin Agency · Founder, The Link Agency
TEACHING
Roger Williams University & Johnson & Wales
CLIENTS INCLUDE
Goya · TJX · Sara Lee · Fidelity · Hasbro
THE JOURNEY
Every chapter led to the next.
From Madison Avenue to Newport — a career built on reinvention.
21
EARLY 1990s
LEO BURNETT · CHICAGO
Heading up P&G Pert Plus
Led brand strategy for a major Procter & Gamble brand at one of the world's most legendary advertising agencies.
28
LATE 1990s
THE LINK AGENCY · FOUNDER
Built one of the fastest-growing agencies in the country
Founded a national advertising firm. Helped grow Goya Foods from $47M to nearly $1B. Managed Fortune 500 accounts across consumer, healthcare, and nonprofit sectors.
39
2009
LINK REAL ESTATE · BROKER / OWNER
A brokerage built on systems, not on me
Founded Link Real Estate across RI, MA, CT, and FL. Applied Fortune 500 marketing to coastal properties. Launched consulting for founders navigating transitions.
NOW
2026
RALPH LAUREN PR · NEW YORK
Where it started
Began her career at Ralph Lauren's PR firm, learning luxury brand positioning from one of the most iconic names in the world.
25
MID 1990s
THE MARTIN AGENCY · RICHMOND, VA
Youngest VP in agency history
Headed up the Wrangler account, directing national brand strategy for one of the most respected shops in advertising.
30
-2000
SOLD THE BUSINESS
Chose freedom over empire
Sold The Link Agency. Began teaching at Roger Williams University and Johnson & Wales while focusing on motherhood.
44
2014
AUTHOR · EDUCATOR · BROKER · CONSULTANT
All of the above — at once
Six books published, four more on the way. 20+ ebooks. Teaching at Roger Williams. Running Link Real Estate. Helping founders build businesses that don't depend on them.
Tracy LeRoux helps people through big transitions — selling a business, finding the right home, designing what’s next.
Tracy LeRoux is trusted by leaders and featured in top media and business networks
WHAT I DO NOW
Helping people through transitions.
In business, in grief, in where you live, in what comes next.
FREEDOM Framework
A 7-step system for founders trapped by their own success. The book, the diagnostic, the way out.
Link Real Estate
Curated coastal properties across RI, MA, CT, and FL. Strategic marketing sells homes — not yard signs alone.
Good Grieve
A 90-day devotional journal for navigating loss. Because grief doesn’t follow a schedule.
Educator
Adjunct professor teaching marketing and entrepreneurship with real-world clients — for 15+ years.
Roger Williams University
THE BOOKSTORE
Books by Tracy LeRoux.
Business. Grief. Creativity. Racing. Parenting. And whatever comes next.
FREEDOM
Tracy LeRoux
FORTHCOMING
RE/CREATE
Tracy LeRoux
AVAILABLE
PARTY LIKE A PRE-SCHOOLER
Tracy LeRoux
AVAILABLE
25+
YEARS DEVELOPING MARKETING STRATEGY
FOR FORTUNE 500 CLIENTS
4
STATES LICENSED
IN REAL ESTATE
RI · MA · CT · FL
15+
YEARS TEACHING
IN THE UNIVERSITY LEVEL
$1B
HELPED GROW GOYA FOODS
FROM $47M
WHAT LEADERS ARE SAYING
Results people remember.
Tracy is a media genius, very strategic and wonderful to work with. She designed a legacy-ready brand that now broadcasts worldwide on 3,000+ stations.
Dr. David Jeremiah
Founder, Turning Point Ministries
Tracy helped IALVS grow from 15 to 60+ doctors across 42 states — and later guided us through a successful succession plan.
Dr. Richard Shuldiner
Founder, IALVS
Tracy helped us move from teaching every class ourselves to building a 365-day business with 20+ instructors. Studio 47 thrives without depending on us.
Elizabeth Dewey & Mora Babineau
Co-Founders, Studio 47 Pilates