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Why High-Net-Worth Buyers Are Choosing Boutique Over Big Box Real Estate
As luxury real estate continues to attract an influx of national brands like Sotheby’s, Compass, and Serhant into markets such as Newport, Rhode Island, a quiet yet powerful counter-trend is emerging. High-net-worth individuals are increasingly turning away from the corporate giants and opting for boutique brokers who provide something that the big players simply can’t: true local expertise, discretion, and relationships that endure well beyond the closing of a sale. Tracy Le
Tracy LeRoux
Nov 171 min read


Creative Resilience: The Superpower Every Marketer Needs Now
In an era of constant disruption, marketers are under more pressure than ever—to deliver results, to adapt quickly, and to stay ahead of trends that shift by the week. But if there’s one trait that separates the marketers who thrive from those who just survive, it’s not just data-savviness or tactical execution. It’s creative resilience . Creativity: More Than Just Clever Campaigns Creativity isn’t a luxury—it’s a business necessity. While analytics help us measure performa
Tracy LeRoux
Sep 212 min read


Is Your Marketing Team Creative Enough?
Creativity isn’t just for artists, designers, and dreamers—it’s the engine that powers unforgettable marketing. But let’s be honest: when wa
Tracy LeRoux
Aug 281 min read


Turning Failure into Fuel: The Power of Failing Forward
“Fail Forward” isn’t just a catchy phrase; it’s a philosophy that can revolutionize your approach to setbacks.
Tracy LeRoux
Jul 222 min read
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