top of page



Why High-Net-Worth Buyers Are Choosing Boutique Over Big Box Real Estate
As luxury real estate continues to attract an influx of national brands like Sotheby’s, Compass, and Serhant into markets such as Newport, Rhode Island, a quiet yet powerful counter-trend is emerging. High-net-worth individuals are increasingly turning away from the corporate giants and opting for boutique brokers who provide something that the big players simply can’t: true local expertise, discretion, and relationships that endure well beyond the closing of a sale. Tracy Le

Tracy LeRoux
Nov 171 min read
Â
Â
Â


Creative Resilience: The Superpower Every Marketer Needs Now
In an era of constant disruption, marketers are under more pressure than ever—to deliver results, to adapt quickly, and to stay ahead of trends that shift by the week. But if there’s one trait that separates the marketers who thrive from those who just survive, it’s not just data-savviness or tactical execution. It’s  creative resilience . Creativity: More Than Just Clever Campaigns Creativity isn’t a luxury—it’s a business necessity. While analytics help us measure performa

Tracy LeRoux
Sep 212 min read
Â
Â
Â


The Indispensable Duo: Creativity and Resilience in the Entrepreneurial Journey
In the dynamic landscape of self-employment, where uncertainty is the only constant, two qualities stand out as essential for success: creativity  and resilience . Over the past 25 years, I've learned firsthand that these traits aren't just desirable; they're indispensable. Creativity: The Spark That Ignites Innovation Creativity isn't just about artistic expression; it's the ability to think outside the box, to find innovative solutions to challenges, and to adapt to chang

Tracy LeRoux
May 122 min read
Â
Â
Â


Reviving the Heartbeat of Iconic Brands: The Starbucks and Nordstrom Journey
Starbucks and Nordstrom, once celebrated for exceptional customer service, have both undergone a significant transformation. These...

Tracy LeRoux
Dec 5, 20242 min read
Â
Â
Â


Forget Bulky Teams, Embrace the Power of Lean!
In today's dynamic business landscape, agility is everything. Yet, many companies struggle with bloated teams.

Tracy LeRoux
Nov 3, 20241 min read
Â
Â
Â


How to Double Your Creativity
There are many ways to double your creativity. It’s largely a matter of trial and error to see which methods work for you.

Tracy LeRoux
Oct 1, 20243 min read
Â
Â
Â


How Mind Mapping Can Unleash Your Creative Potential and Boost Your Productivity in Marketing
Mind mapping is a visual brainstorming technique that allows you to capture ideas and organize them in a non-linear way.

Tracy LeRoux
Sep 1, 20242 min read
Â
Â
Â


Unlock Your Creative Potential: 24 Actionable Tips
Creativity is a muscle that needs to be exercised regularly. By incorporating these tips into your daily routine you'll be well on your way.

Tracy LeRoux
Aug 20, 20242 min read
Â
Â
Â


Unleash Your Team's Creativity: The Power of Shared Knowledge
In today's fast-paced world, innovation is key. But how do we consistently spark fresh ideas within our teams?

Tracy LeRoux
Jul 2, 20241 min read
Â
Â
Â


Unleashing Your Inner Genius: A Guide to Boosting Creativity
Embrace the journey, experiment with approaches, and watch your ability to solve problems, generate ideas, and navigate life's challenges.

Tracy LeRoux
Jun 2, 20242 min read
Â
Â
Â


8 Ways to Energize Your Creativity
Creativity doesn’t automatically happen on command. There are times when creativity is needed, but it’s nowhere to be found.Â

Tracy LeRoux
May 28, 20243 min read
Â
Â
Â


Everyone Talks About Thinking Outside the Box, But How Do You Do It?
As a business leader, you’re constantly bombarded with challenges. You need to come up with new ideas to keep your company relevant.

Tracy LeRoux
Apr 25, 20242 min read
Â
Â
Â


The 9 Biggest Obstacles to Creativity
Creativity is a gift. Unfortunately, few of us use it to the best of our ability. Humans are creative by nature.

Tracy LeRoux
Mar 6, 20243 min read
Â
Â
Â


The Power of Storytelling in Business
Embracing storytelling as a core business strategy can elevate a company's brand, sales, and marketing efforts to new heights.

Tracy LeRoux
Jan 22, 20242 min read
Â
Â
Â
bottom of page